If you’ve started your SEO education, afresh you already apperceive there are two above factors that comprise seek engine optimization…onpage factors and offpage factors. Today, I’d like to allotment the 8 things your accustomed blogging habits should cover to accomplish abiding you adept the Onpage Factors
The amount one onpage SEO tactic to accept is meaningful, keyword rich, anecdotic titles for anniversary blog post, blog page and search/archive page in your blog.
Be brash though, Google is assimilate those *black-hat* approach like keyword stuffing, so the appellation should apprehend naturally. Application the aforementioned chat over and over in your appellation will get your website banned. Period.
Words afterpiece to the alpha of the title, are accustomed added *weight* than those that are at the end. So, accomplish abiding your appellation gets to the point, quickly.
“I’m blogging, I can’t ascendancy the appellation that appears at the top of the blog window, can I?”
Well, actually, if you are application WordPress appropriate out of the box, apparently not. However, there are a amount of means to enhance the appellation tag, or browser window appellation with plugins. A brace that arise anon to apperception are All In One SEO Pack and HeadSpace2. Both action customizations that will ensure your appellation tags accommodate the appropriate information, as continued as your column or page appellation does. Both of the plugins I mentioned, aswell advice with the next few factors as well.
Description Meta Tag
Yeah, I know. You’ve apparently alone heard of this one. The Description Meta Tag is not something bodies commonly see, unless they are searching for it. It’s purpose is to allege to the *spiders* that clamber your site. It was originally advised as a accessible way to explain the agreeable of the column or page.
When Google finds a description meta tag, it will use the aboriginal 160 characters to affectation the *description* that appears beneath the hotlink if your website is alternate in the after-effects for a seek term.
It is important to agenda this tag is added than a way to explain your agreeable to the seek spiders then…it’s a way to allocution to your ambition market, and explain why they should arise apprehend your content.
If you don’t accommodate a description meta tag, Google will grab either the aboriginal 160 characters of your content, or 160 appearance abreast the keyword that was searched … to acquisition your content. Leaving it for Google to *build* your description is a little like relying on anyone who hasn’t apparent the movie, to acquaint you if it account seeing. Hmmm.
Keywords Meta Tag
This seek engine enhancement agency is accepting some bad press, and experts are clumsy to accede on the ascendancy and accent of this one. However, for years, Google, Yahoo and MSN acclimated the keyword meta tag to advice them weight your agreeable based on the keywords found.
Here’s my cerebration on this matter.
Having 3-7 of your capital keywords accompanying to the agreeable in this tag will not aching you, and actual able-bodied ability still be ranked appealing top on the centralized cerebration of spiders who basis your site.
I don’t wish this to become a tutorial on HTML or annihilation asinine like that, but you charge to apperceive something about how web browsers *read* the agreeable and affectation it to you. They use a *tag* arrangement that allows them to ascertain how something will appear, on the fly. For example, to accomplish the chat bold, arise in adventurous in a sentence, an apprenticeship (a tag) is placed appropriate in foreground of the chat and anon afterward the word.
For example, this chat will arise adventurous if apprehend by a browser.
Now that you accept that abstraction (yeah right, bright as mud, right?), there are tags acclimated by all browsers to affectation argument at assorted heights. In fact, there is a accepted set of attack tags, calculation 1 through 6, (with 1 accepting the largest, 6 accepting the smallest) that every browser understands.
With me so far?
When you put a keyword in a attack tag, it is accustomed added *weight* on the accommodation scale, than that aforementioned chat just actualization in the text. A attack tag automatically tells Google it’s added important.
An Alt tag is a baby bit of argument that is displayed in abode of an image, until the angel loads. Perhaps you accept surfed a website and apparent argument just kinda blind out in space, and then, if the page accomplished loading, a photo magically appeared instead of that text.
You are seeing the Alt tag at work.
Since photo’s can be ample and yield best to download to the bounded surfer’s machine, Alt tags let them apperceive something is coming.
However, the Google spiders clamber Alt tags and if your keyword is there, it’s like addition baby vote in your favor. Again, I admonish you that Google is assimilate the *black-hatters* that being keywords in the Alt tag, just to get bigger rankings.
A acceptable aphorism to chase would be to use the appellation as the Alt tag, and add the chat photo. For example..you accept a column alleged *7 Travel Destinations Everyone Can Afford*, and it displays a admirable photo of the beaches of Fiji. For the Alt tag of that photo, admit the argument *7 Travel Destinations Everyone Can Afford Photo*.
Please note, your photo names can aswell advice your SEO. Just name the photo the aforementioned as the appellation as well, and add the chat photo. For the photo name though, you will wish to alter all spaces with dashes. Although there a brace of plugins I accept apparent for this task, I accept had problems with them and the new adaptation of WordPress. If I apprehend of one that rises aback to the top again, I will let you know.
Also alleged Ballast text, this is the argument that is displayed if you cover a hyperlink in your content.
Let’s say you accept a website all about Pool Service. And aural a blog post, you are administration your acquaintance with a abundant bell-ringer that offers brief supply for their supplies. If you will cover keywords aural your argument (rather than just *click here*), a few things appear for you.
* You accept your keywords included afresh on your page (in accustomed aural language)
* You are bond to an alfresco website (that ability accept a abundant page rank) that is related. So, you are *voting* for the added site.
* The bell-ringer you are bond to get’s some business, authoritative them happier with you
* Google sees you now, as added of an ascendancy on the subject, aback you are a bond to addition accepted authority.
This addiction is all on you. I apperceive of no plugins to advice with this process… just remember, the bigger the ballast argument you highlight for a link, the bigger all about it will be.
I should acknowledgment that there are two types of sitemaps. One, is congenital for humans. The other, is congenital for the seek engine spiders. I am apropos to the one for Google here, although, it’s a absolutely acceptable abstraction to accept a acceptable sitemap for your visitors as well.
This one requires a bit of plan unless you accept a plugin to handle it for you. In fact, I awful acclaim application a plugin aback accepting the priorities, scheduling, class bureaucracy and added abstruse and difficult to chase factors go into this.
A sitemap congenital for Google looks like raw HTML code. In fact, it’s alleged XML and is a accessory to HTML. It basically recounts aggregate that Google can apprehend to acquisition on your site. Again, unless you are absolutely absolutely into that aberrant stuff, I awful acclaim a plugin for your blog to handle this chore. Google XML Sitemaps is a acceptable one that comes to mind.
Obviously, this absolutely should be abounding actual top on the calibration of things to do to accompany visitors to your site. None of the Onpage optimizations you do will accumulate your visitors on your website or advancing aback like carrying some analgesic content.